About the role

Responsibilities

Develop and strengthen the overall brand identity and market presence
Create and implement operational and marketing strategies aligned with business objectives
Lead brand growth and expansion initiatives across different markets and channels
Develop and enhance the franchise model, including documentation and operational frameworks
Build scalable growth plans and identify new business opportunities
Collaborate with internal teams and external partners to ensure consistent brand execution
Conduct market research and competitor analysis to identify trends and opportunities
Monitor brand performance, customer engagement, and campaign effectiveness
Ensure brand consistency across all customer touchpoints and marketing materials

Requirements

Bachelor’s degree in marketing, Business Administration, or a related field
Proven experience as a Brand Manager or in a similar strategic marketing role
Strong experience in brand development and business expansion
Experience in creating operational and marketing strategies
Experience in franchise development and management is highly preferred
Strong analytical, communication, and leadership skills
Ability to manage multiple projects and work in a fast-paced environment
Previous experience in the car wash, automotive care, or related industries is a strong advantage

Sweater is focused on driving business growth through strategic brand development and market expansion.