Brand Manager RTDs

Responsibilities

• Lead the development and execution of annual brand plans to deliver market share growth and financial targets
• Plan consumer-centric brand strategies including ATL, BTL, and experiential marketing to create seamless consumer journeys
• Utilize research, trends, and data insights to keep the consumer at the heart of every decision
• Measure and evaluate brand performance and activities to optimize spend and maximize ROI
• Localize regional and global toolkits and manage agency relationships through creative and production briefs
• Collaborate with internal sales, marketing, and leadership stakeholders to ensure alignment on category plans
• Foster relationships with key customers and sales teams to drive category trade and shopper insights

Requirements

• 8-9 years of total professional experience, with a minimum of 5 years in a marketing function
• Proven experience in consumer brand management within progressive roles
• Expertise in both Commercial and Customer Marketing, including BTL and ATL management
• Strong stakeholder management skills with the ability to lead cross-functional interactions
• Excellent analytical, numerical, and insight-driven decision-making skills
• Strong communication skills, including written, verbal, and presentation abilities

Benefits

• Competitive pay package and retirement/pension plan
• Competitive holiday and paid time off, including volunteer days
• Medical, critical illness, and life insurance
• Employee Assistance Programs and family-friendly leave policies

About the Company

Bacardi is the world’s largest privately-held international spirits company. With over 160 years of heritage and a portfolio of more than 200 brands, we are guided by our 3Fs culture: being Fearless, treating each other like Family, and maintaining a Founder's mentality.