Brand Manager

Responsibilities

• Support the development of short and medium-term marketing plans to meet or exceed business objectives.
• Drive brand strategy, marketing activities, and KOL engagement.
• Manage budgets for assigned marketing projects to ensure effective alignment with business goals.
• Monitor the local competitive environment to identify threats and opportunities.
• Develop promotional materials to support marketing strategies.
• Collaborate with the sales department to ensure effective implementation of marketing programs.
• Establish and maintain strong relationships with national opinion leaders and key customers.
• Coordinate with cross-functional teams to improve overall business performance.

Requirements

• Proven experience in brand strategy development and marketing plan execution.
• Expertise in KOL engagement and stakeholder management.
• Strong skills in budget management and financial oversight of marketing projects.
• Ability to conduct thorough competitive analysis and market research.
• Excellent communication skills to lead conversations with diverse internal and external stakeholders.

About the Company

Pfizer is a global leader in the pharmaceutical industry, dedicated to discovering and developing innovative therapies that transform millions of lives. We foster a culture of individual ownership and are looking for talented professionals to join our community in making the world a healthier place.