Posted 3 days ago
Brand Manager, PATRON (Innovation)
BacardiBrand Manager, PATRON (Innovation)
Requirements
5+ years brand building experience, Integrated 360° marketing program execution, Analytical skills (Nielsen, digital analytics), Financial acumen and A&P budget management, Innovation development experience, Multicultural audience expertise
Skills
Marketing
About the role
Responsibilities
- Lead the development of the innovation strategy and pipeline aligned with brand and portfolio growth priorities
- Identify whitespace opportunities grounded in multicultural consumer insights, trends, and unmet needs
- Drive the end-to-end innovation process from concept through commercialization
- Lead the execution of culturally relevant 360° campaigns across media, experiential, partnerships, PR, and social
- Develop and execute go-to-market plans for innovations to ensure strong adoption across consumer and customer touchpoints
- Manage innovation and program budgets, ensuring efficient allocation and strong ROI delivery
- Partner with Commercial, Customer Marketing, and Advocacy teams to deliver integrated, insight-led activation programs
Requirements
- 5+ years of brand building experience with a consumer-first mindset
- Proven ability to develop and execute integrated, 360° marketing programs across multiple touchpoints
- Strong analytical skills with the ability to synthesize data (e.g., Nielsen, digital analytics) into actionable recommendations
- Solid financial acumen with experience managing A&P budgets and understanding profit drivers
- Extensive experience in innovation development, from concept through commercialization and launch
- Deep cultural curiosity and expertise in understanding multicultural audiences, trends, and behaviors
- Strong storytelling and communication skills with the ability to influence senior stakeholders
Benefits
- Competitive pay package and retirement/pension plan
- Competitive holiday and paid time off, including a volunteer day
- Comprehensive medical, critical illness, and life insurance
- Employee Assistance Programs and family-friendly leave policies
About the Company
Bacardi is the world’s largest privately-held international spirits company. With more than 160 years of heritage and a portfolio of over 200 brands, we are guided by our 3Fs culture: being Fearless, treating each other like Family, and having a Founder's mentality.
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Bacardi · Miami
