Brand Manager, PATRON

Responsibilities

• Support the Brand Director in developing and executing the U.S. media strategy and full-funnel connections plan.
• Lead Masterbrand media planning and communications across Marketing, Commercial, and CP&A teams.
• Oversee execution of media plans across channels including website, SEO, digital ecosystem, partnerships, and content deployment.
• Manage the media agency team day-to-day to ensure high-quality delivery and continuous optimization.
• Ensure seamless omnichannel activation across paid, owned, and earned touchpoints.
• Own the media A&P budget, including planning, allocation, reconciliation, and PO governance.
• Track, analyze, and optimize media performance through defined KPIs and measurement frameworks.
• Translate brand strategy into integrated media architecture across the consumer journey.

Requirements

• 5+ years of strong brand building experience with a consumer-first mindset.
• Proven ability to develop and execute integrated, 360° marketing programs.
• Deep expertise in media strategy, planning, and execution across paid, owned, and earned channels.
• Strong analytical skills with the ability to synthesize data from Nielsen or digital analytics into actionable recommendations.
• Solid financial acumen with experience managing A&P budgets.
• Experience managing digital ecosystems, including website, SEO, and partnerships.
• Strong stakeholder management skills with the ability to influence senior leaders and agency partners.

Benefits

• Competitive pay package and retirement/pension plan.
• Competitive holiday and paid time off, including a volunteer day.
• Comprehensive medical, critical illness, and life insurance.
• Employee Assistance Programs and family-friendly leave policies.

About the Company

Bacardi is the world’s largest privately-held international spirits company. With more than 160 years of heritage and a portfolio of over 200 brands, we are guided by our 3Fs culture: being Fearless, treating each other like Family, and having a Founders mentality.