Brand Manager

About the Company

Monster Energy is a brand of risk-takers and trailblazers. We are more than a brand; we are a way of life and a mindset.

Responsibilities

• Support the creation and development of the brand marketing plan from strategy to analysis
• Lead, manage, and coach the brand marketing team
• Identify opportunities and issues to drive brand growth and profitability using Nielsen and VIP data
• Collaborate with category management, consumer insights, and sales to develop compelling brand selling stories
• Lead the development of campaign and marketing program strategies
• Manage project workflows for brand marketing initiatives
• Integrate brand initiatives into digital marketing execution including social media, email, and digital ads
• Ensure all projects and programs meet budget parameters
• Develop new ideas for brand programs and projects

Requirements

• Bachelor's Degree in Business Administration, Marketing, Communications, or a related field
• More than 5 years of experience in marketing or brand management
• 3-5 years of experience in the consumer packaged goods (CPG) industry preferred
• Proficiency in Microsoft Office, Social Media, Click Up, and Nielsen