Brand Manager

Responsibilities

• Develop and implement innovation and renovation strategies for the biscuit brand portfolio to drive sustainable growth in Morocco
• Oversee brand positioning to ensure consistency with global/regional strategies while adapting to local consumer preferences
• Manage the brand portfolio and architecture, driving new product development to meet market trends
• Lead the development and execution of integrated marketing campaigns across digital, social media, TV, and in-store channels
• Conduct market analysis to identify consumer behaviors and competitive activities, translating insights into actionable strategies
• Manage the marketing budget for the biscuit category, ensuring efficient resource allocation and maximizing ROI
• Collaborate with cross-functional teams including sales, finance, and supply chain to ensure successful implementation of initiatives

Requirements

• Master's degree in marketing or an equivalent field
• 5-7 years of experience in consumer marketing, brand building, or brand activation
• Proven ability to manage multi-brand portfolios
• Strong strategic thinking and analytical skills with a balance of commercial acumen
• Proficiency in digital marketing and a consumer-centric, digital-first mindset
• Excellent communication, presentation, and stakeholder management skills
• Experience working in a matrix environment or with cross-functional teams

About the Company

Mondelēz International is a leader in the snacking industry, home to iconic global brands such as Oreo, belVita, Cadbury Dairy Milk, and Milka. We are on a mission to lead the future of snacking by creating the right snacks for consumers in a mindful way.