Brand Manager

About the Company

Legend of Toys (LOT) is a full stack D2C toys brand. We design and manufacture RC cars and drones where each product has a personality with a name and a backstory. We are building a brand from India that competes on identity, not price, focusing on cinematic product worlds and a dedicated enthusiast community.

Responsibilities

• Audit and fix inconsistencies across all brand touchpoints including social, listings, packaging, and website
• Establish and enforce LOT brand language, tone, and visual identity
• Lead and mentor a creative team of six to raise the standard of output
• Own influencer marketing and grow the Drift Club community through genuine content and activations
• Manage product launch planning and execution to ensure every launch feels like a brand moment
• Ensure brand consistency across Web, Ecom, and QuickCom channels

Requirements

• 5-10 years in brand marketing, specifically with a modern D2C consumer brand
• Proven experience leading and developing creative teams
• Strong instincts for design, storytelling, and brand coherence
• Experience in beauty, FMCG, lifestyle, or kidswear categories
• Ability to work in a fast-paced, ambiguous environment
• Strong people management and coaching skills