Brand Manager

Responsibilities

• Establish and execute GTM strategies for multiple global titles including Subnautica 2, Palworld Mobile, and Last Epoch
• Plan and manage cross-functional execution of global tentpole marketing campaigns
• Track marketing activities in key regions such as North America, Europe, China, and Korea to ensure alignment with HQ strategy
• Lead cross-functional collaboration with local publishing business units
• Plan and execute marketing campaigns involving streamers, influencers, and advertising in key markets including Korea

Requirements

• 5+ years of experience in brand marketing or marketing campaign planning/execution
• Proven track record of planning and executing tentpole campaigns that drive user engagement
• Cross-functional leadership skills to align strategies among internal departments, external agencies, and global regional units
• Strong creative sense and ability to communicate creative concepts logically
• Analytical skills to interpret campaign performance data and drive actionable insights
• Ability to travel overseas

Preferred Qualifications

• Deep understanding of the gaming industry and global gaming communities
• Business-level English proficiency
• Proficiency in Chinese or experience in marketing within the Chinese market
• Experience in planning/executing marketing campaigns in Korea or Asia (streamers, KOLs, digital ads)
• Understanding of PC/Console distribution ecosystems (Steam, Epic, consoles)
• Experience managing multiple titles or products simultaneously
• Experience collaborating with multicultural and multi-regional teams

About the Company

KRAFTON is a global game developer and publisher dedicated to creating unforgettable worlds for fans across the globe through bold imagination and breakthrough technology.