Brand Manager

About the Company

At Hudle, work is literally Play! We are a sports tech company on a mission to enable 100 million Indians to play sports as a way of life through a combination of cutting-edge technology and on-ground expertise. We are a fast-growing platform with pioneer of Indian sport Ajinkya Rahane as our brand ambassador.

Responsibilities

• Shape and communicate Hudle’s vision and mission through marketing and advertising with a focus on growth strategies
• Analyze brand positioning and consumer insights
• Manage all Brand Partnerships and Alliances
• Translate brand elements into plans and go-to-market strategies
• Manage agencies or teams working on marketing, social media, SEO, and creatives
• Measure and report performance of marketing campaigns, assessing ROI and KPIs
• Monitor market trends, research consumer markets, and competitor activities
• Take ownership of marketing and communication across online and offline channels
• Work closely with product and business teams to ideate growth strategies
• Build hyper-local sports communities through online and offline channels
• Coordinate with sports and fitness influencers for social media promotion
• Ideate and plan event intellectual properties to market the brand

Requirements

• 5-7+ years of proven experience as a Brand Manager
• Proven ability to develop brand and marketing strategies
• Experience identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills and data-driven thinking
• Outstanding communication skills
• Master's Degree in marketing or a related field

Benefits

• Start-up environment with learning and growth opportunities
• Great exposure working closely with founders
• Employee-first culture