Brand Manager, Government Marketing

Responsibilities

• Develop marketing strategies and tactics to drive growth for the FreeStyle Libre brand within VA, DoD, and IHS government channels
• Monitor U.S. market trends, customer behavior, and competitive activities to identify new market opportunities
• Translate product, clinical, and scientific information into meaningful messaging for Healthcare Professionals
• Lead and manage creative agencies to deliver effective marketing materials that support field sales execution
• Collaborate with field sales leadership, Regulatory Affairs, Medical Affairs, and Legal teams to ensure compliant promotional tactics
• Develop KPIs and perform analysis to monitor marketing program performance and adjust tactics accordingly
• Manage project budgets, including forecasting and maintaining detailed tracking files

Requirements

• Bachelor's Degree in Marketing, Business, Life Sciences, or a related field
• 4-6 years of product marketing experience in the healthcare, pharmaceutical, or medical device industry
• Strong analytical and project management skills
• Experience working within a regulated industry

Preferred Qualifications

• MBA degree
• Knowledge of brand marketing aspects including positioning, branding, campaign development, and channel mix
• Familiarity with regulatory standards and requirements for medical devices or Rx products
• Proven ability to drive results with a high sense of urgency in a fast-paced environment
• Strong presentation and communication skills

Benefits

• Career development opportunities within an international company
• Health Investment Plan (HIP) PPO medical coverage options
• Retirement savings plan with high employer contribution
• Tuition reimbursement and specialized student debt/education programs

About the Company

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.