Brand Manager

About the Company

FES Café is building India’s most exciting dessert-forward café brand. Leading with bold flavors, bigger culture, and unforgettable customer experiences. We're growing fast, experimenting fearlessly, and looking for people who want to do the same.

Responsibilities

• Lead overall social media strategy, trend monitoring, and content creation
• Build and manage the social media calendar including topicals, campaigns, and UGC
• Build relationships with influencers, creators, and lifestyle media
• Execute influencer marketing, PR outreach, and buzz-worthy campaigns
• Identify and drive culture-first brand collaborations
• Plan and execute high-impact café events, pop-ups, and influencer tastings
• Link brand strategy with business goals to drive footfall and online sales
• Maintain and align the master brand calendar across all teams

Requirements

• 4–5 years of experience in brand or content marketing
• Proven ability to lead influencer and PR campaigns
• Hands-on experience with end-to-end campaign execution
• Strong grasp of social media strategy and content planning
• Experience managing creators, agencies, and internal teams
• Skilled in project and time management
• Experience in F&B or D2C brands is preferred