Brand Manager

Responsibilities

• Execute Etihad’s brand strategy across marketing, sponsorship, and the end-to-end guest experience
• Act as a brand custodian, providing guidance and approvals on all brand-facing assets and managing trademark governance
• Develop and evolve brand guidelines and templates for marketing, guest experience, and enterprise use
• Support end-to-end brand campaign development, from customer insight and agency briefing to production and evaluation
• Lead evergreen content production, including shoot planning, on-set guidance, and post-production quality control
• Manage brand performance tracking, reporting, and allocated brand budgets
• Collaborate with internal stakeholders and external agencies to drive alignment across the organization

Requirements

• Bachelor’s degree
• Minimum of 7 years of experience in a brand and marketing role
• Proven experience working within a global, matrixed organization
• Strong project management skills and exceptional attention to detail
• Ability to manage multiple workstreams concurrently with both strategic thinking and executional rigour
• Background in aviation, travel, hospitality, or FMCG is preferred

About the Company

Etihad Airways is the UAE’s national airline, shaping the future of global aviation from its hub in Abu Dhabi. We connect people across continents and cultures while driving our “Journey 2030” ambition to expand our network and grow our people for a new era of excellence.