Brand Manager

Responsibilities

• Support the delivery of high-impact marketing programs to drive the continued growth of Guinness.
• Execute sports partnerships and campaigns to make Guinness the go-to choice for football and rugby fans.
• Build demand for at-home consumption occasions by driving relevance and trial across key rituals.
• Lead end-to-end brand campaigns and activations from briefing and development through to execution and evaluation.
• Track performance and apply consumer insights to improve marketing effectiveness and future activity.

Requirements

• Minimum 5+ years of experience in brand, consumer, or marketing roles with a track record of commercial results.
• Experience leading end-to-end marketing campaigns and managing agencies across brand, activation, and media.
• Strong commercial and creative acumen with sound marketing judgment.
• Excellent interpersonal and influencing skills to collaborate within a fast-paced, matrixed environment.
• High level of personal accountability and a proactive mindset.

About the Company

Diageo is the world’s leading premium drinks company, with over 200 brands sold in nearly 180 countries. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the future. We pride ourselves on an inclusive culture that celebrates diversity and empowers our people to innovate and grow.