Brand Manager – CVRM

Responsibilities

• Manage and shape the product marketing strategy for the CVRM portfolio by gathering competitor insights and market intelligence.
• Lead the omnichannel marketing strategy to ensure innovative therapies reach eligible patients in the Hungarian market.
• Integrate input from sales, public relations, and market access teams to develop detailed disease and campaign-level plans.
• Prepare product information and promotional materials in compliance with regulatory standards and company policies.
• Collaborate with advertising agencies and support Key Account Managers through tailored training and marketing events.
• Monitor product performance and analyze data to inform strategic adjustments and sales forecasting.
• Build and maintain relationships with Key External Experts and Key Opinion Leaders within the therapeutic area.

Requirements

• Proven experience in Brand or Product Management within the RX (prescription) pharmaceutical sector.
• Demonstrated experience in managing successful product launches.
• Strong stakeholder management skills with the ability to collaborate across cross-functional teams.
• Advanced project management capabilities to ensure successful execution of marketing initiatives.
• Fluency in both English and Hungarian.
• High level of accountability, proactivity, and emotional intelligence.

Preferred Qualifications

• Master's degree or higher in a scientific or medical field.

About the Company

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company dedicated to the discovery, development, and commercialization of prescription medicines for some of the world’s most serious diseases. We prioritize patient needs and work to shape the future of healthcare through innovation and collaboration.