Brand Manager

Responsibilities

• Lead the development and execution of annual plans and multi-year brand strategies for the Lighters category.
• Own P&L-related brand performance indicators, including sales growth, market share, and profitability.
• Identify growth opportunities through consumer insights, market trends, and competitive intelligence.
• Drive innovation pipelines, including product launches, packaging development, and portfolio optimization.
• Develop integrated marketing campaigns across media, digital, shopper, and retail touchpoints to increase mental availability.
• Partner with Trade Marketing and Sales teams to ensure effective commercialization and execution excellence at the point of sale.
• Manage brand budgets and agency relationships to deliver high-quality creative and communication outputs.
• Monitor campaign effectiveness and use data-driven KPIs to optimize investments and ROI.

Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, or a related discipline.
• 5-10 years of progressive marketing experience, preferably within FMCG or consumer goods.
• Proven experience in brand management with responsibility for business growth and portfolio management.
• Advanced English fluency (mandatory).
• Strong analytical capability with experience leveraging market data from Nielsen, Kantar, or Euromonitor.
• Demonstrated experience with P&L management and ROI analysis.
• Experience leading integrated marketing initiatives and working within complex, cross-functional organizations.

Preferred Qualifications

• MBA or postgraduate degree.
• Knowledge of digital marketing ecosystems and media effectiveness.
• Experience with shopper marketing principles.

About the Company

BIC is a global community of brands dedicated to creating ingeniously simple and joyful products. For over 75 years, BIC has been part of hearts and homes, reimagining everyday essentials in sustainable and responsible ways. We foster a culture of ownership, innovation, and problem-solving.