Brand Manager

Responsibilities

• Lead the development and execution of annual plans and multi-year brand strategies aligned with business objectives.
• Own P&L-related brand performance indicators including sales growth, market share, profitability, and brand health.
• Identify growth opportunities through consumer insights, market trends, and competitive intelligence.
• Drive innovation pipelines including product launches, packaging development, and portfolio optimization.
• Develop integrated marketing campaigns across media, digital, shopper, retail, and experiential touchpoints.
• Partner with Trade Marketing and Sales teams to ensure effective commercialization and execution excellence at point of sale.
• Manage brand budgets effectively and optimize investments to improve ROI.
• Lead agency relationships to deliver high-quality creative and communication outputs.

Requirements

• 5-10 years of progressive marketing experience, preferably within FMCG or consumer goods.
• Proven experience in brand management with responsibility for business growth and portfolio management.
• Advanced English fluency (mandatory).
• Strong analytical capability with experience leveraging market data (Nielsen, Kantar, Euromonitor, or Iscam).
• Solid understanding of financial principles, including P&L management and ROI analysis.
• Experience leading integrated marketing initiatives and product innovation projects.
• Demonstrated success working with cross-functional teams in complex organizations.

About the Company

BIC is a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.