Brand Manager - Angel's Envy

Responsibilities

• Lead the development of below-the-line strategies to define brand presence in On and Off-premise channels.
• Execute consumer-facing activities and manage advocacy programming in partnership with Global Brand Ambassadors.
• Drive commercial success through joint planning with Sales and Commercial Planning teams using consumer insights.
• Act as the Inter-Agency Team Lead for major gifting programs, Kentucky Derby, and evergreen occasions.
• Oversee the development of point-of-sale tools and scalable global toolkits aligned with luxury positioning.
• Manage and optimize advertising and promotional budgets to maximize return on investment.
• Provide brand performance analysis and pricing assessments to support the annual Integrated Activity Planning process.

Requirements

• Bachelor's degree in marketing or a related field (MBA preferred).
• 4+ years of experience in brand management or agency experience leading multiple marketing projects.
• Experience in spirits, beverage, FMCG, lifestyle brands, or an experiential agency.
• Proficiency in analyzing data, including Nielsen data, to provide actionable insights and recommendations.
• Strong interpersonal and communication skills with the ability to influence stakeholders at all levels.
• A commercial mindset with a fundamental understanding of profit drivers.

Preferred Qualifications

• Experience with luxury brand positioning and management.
• Multi-disciplinary experience across advocacy, POS marketing, social, media, and analytics.

Benefits

• Competitive pay package and retirement/pension plan.
• Competitive holiday and paid time off, including volunteer days.
• Comprehensive health and wellbeing coverage, including medical, critical illness, and life insurance.
• Family-friendly and inclusive leave policies.
• Employee Assistance Programs.

About the Company

Bacardi is the world’s largest privately-held international spirits company. With over 160 years of heritage and a portfolio of more than 200 brands, we are guided by our 3Fs culture: being Fearless, treating each other like Family, and having a Founder’s mentality.