Brand Influencer

Responsibilities

• Engage with consumers using education, passion, and authenticity to promote Diageo brands
• Develop, write, and curate on-brand content to inform opinions and shape consumer perception
• Connect with consumers to drive positive brand perception and influence purchase decisions
• Complete digital training for market brands and programs as directed
• Adapt to tech platforms to receive and input information for brand representation
• Arrive to events on time, in appropriate attire, and execute promotions per program standards
• Follow Responsible Server Guidelines and report violations
• Take digital event photos and contribute to the market's social media account
• Monitor and report on competitive activity in the market
• Maintain appropriate appearance for consumer engagement

Requirements

• Outgoing personality with passion for the spirits and beer industry
• Trustworthy, relevant, and timely communication style
• Strong social media network (IG audience 21+ years of age)
• Blog or vlog content creation experience preferred

About the Company

MKTG engages socially savvy content creators to represent Diageo brands through in-person events and social media, driving consumer education and brand loyalty.