Brand Immersion Program Specialist

Responsibilities

• Design, execute, and improve the Brand Immersion Program at the Blythewood Experience Center
• Lead coordination of experiential learning, including on-track drive programs and vehicle experiences
• Manage vehicle fleet operational readiness, scheduling, and maintenance coordination
• Recruit, onboard, and manage performance for contract drive coaches
• Develop and deliver training on new products, features, and brand messaging via ILT, VILT, and asynchronous formats
• Create training materials including presentations, videos, job aids, and microlearning assets
• Partner with Product, Marketing, and Sales teams to ensure content accuracy and strategic alignment
• Conduct on-site and virtual coaching sessions focused on sales process and product positioning

Requirements

• Bachelor's degree in Marketing, Communications, Business, Education, or related field
• 3+ years of experience in product training, brand education, sales enablement, or experiential learning
• Strong presentation and facilitation skills
• Familiarity with automotive product cycles and customer experience
• Proficiency in Electric Vehicles (EV), charging, and consumer EV topics

Preferred Qualifications

• Behind-the-wheel drive coaching experience or management of vehicle-based drive programs
• Deep understanding of adult learning principles and instructional design models (e.g., ADDIE, Kirkpatrick)
• Experience in automotive training
• Experience coordinating fleet logistics or event operations
• Experience with blended learning design and delivery

About the Company

Scout Motors is reviving an iconic American brand by electrifying and digitizing it with modern innovation. The company focuses on creating rugged, high-performance electric SUVs and trucks while fostering a culture of exploration and respect for communities.