Brand Extension and Innovation Manager

Responsibilities

• Develop and execute a three-year strategic roadmap and annual business plans for brand extensions to meet KPIs.
• Lead New Product Development (NPD) by collaborating with global brand teams and local experts on product, packaging, and pricing.
• Manage and own the P&L for the extension business to ensure profitability and drive volume and value growth.
• Drive end-to-end Go-To-Market (GTM) strategies, from initial business planning to commercialization and consumer demand generation.
• Coordinate with legal and compliance teams to ensure all brand extensions adhere to local Indian regulations.
• Partner with cross-functional teams and agencies to co-develop annual brand and activation plans.

Requirements

• Demonstrable experience in product development, product management, and business development within consumer products or lifestyle categories.
• Proven track record of delivering brand and business growth in highly competitive environments.
• Strong commercial acumen with significant P&L management experience.
• Experience leading and working with multiple agencies, business partners, and cross-functional teams.
• High level of strategic, conceptual, analytical, and creative skills.
• Strong communication and storytelling skills with the ability to influence without authority.
• Willingness to travel approximately 20% to 25% of the time.

Preferred Qualifications

• Experience managing licensing businesses.
• Proven success in building brand extension businesses specifically for spirits or consumer trademarks.
• Background in sales or marketing.
• Deep understanding of CCPA and ASCI (Advertising Standards Council of India) guidelines.

About the Company

Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft.