Brand Executive

Responsibilities

• Ensure the execution of marketing plans for assigned brands
• Analyze market information using Nielsen, Kantar, and ISCAM
• Generate actions to improve understanding of markets, consumers, categories, channels, and competition
• Produce financial reports for assigned brands
• Monitor and follow up on sales objective fulfillment
• Control consumer investment budgets
• Manage projects related to brand integration into the business

Requirements

• Degree in Marketing, Business, or a related field
• At least 2 years of marketing experience in the FMCG (Fast-Moving Consumer Goods) industry
• Strong understanding of market and sales KPIs, branding, and P&L
• Knowledge of market research, communication campaigns, and brand budget management
• Proficiency in Excel and Nielsen / KANTAR / ISCAM tools
• Intermediate to advanced English proficiency
• Experience in project management or innovation is desirable

Benefits

• Competitive compensation
• Benefits superior to those required by law
• Continuous learning and professional development opportunities
• Collaborative, open, and agile work environment

About the Company

AlEn is a proudly Mexican company with over 75 years of experience transforming homes and communities with innovative cleaning solutions. With a presence in Mexico, the United States, Central America, and the Caribbean, our iconic brands are present in 97% of Mexican households. Our purpose is to build a cleaner and more sustainable world.