Brand Educator

Responsibilities

• Engage and educate consumers at points of experience, purchase, and consumption
• Humanize Diageo brands and build consumer trust through product education and sampling
• Lead consumers through sampling journeys of featured products per local laws and policy
• Complete digital brand and program training and pass required knowledge exams
• Use tech platforms to receive event details and input reporting data
• Arrive on time in specified attire and execute promotions per program standards
• Distribute premiums, pre-merchandise accounts with POS materials, and handle company-issued debit card transactions
• Follow Responsible Server Guidelines and report violations
• Collect and care for promotional materials and uniforms; complete post-event recaps (ERF) and submit digital photos
• Contribute to market social media and report competitive activity

Requirements

• Complete brand training and pass exams on category, production, and brand differentiation
• Deliver a short final presentation demonstrating engagement and knowledge
• Outgoing, personable, courteous, and approachable with consumers
• Reliable punctual attendance from start to end of events
• Ability to stand and walk for extended periods and carry heavy trays, boxes, or objects
• Maintain a pleasant disposition under stress
• Adhere to MKTG policies and the NA Diageo Marketing Code