Brand & Content Writer

Responsibilities

• Create high-quality content across blogs, website pages, landing pages, emails, newsletters, and video scripts.
• Develop clear and compelling messaging that communicates customer value propositions and strengthens the brand.
• Conduct research on industry, consumer, and category trends to create insightful and credible content.
• Incorporate SEO best practices into all content to improve discoverability and organic growth.
• Collaborate with marketing, design, product, and SEO teams to align content with business goals.
• Develop and execute content strategies to build the personal brands of DrinkPrime's founders on LinkedIn and other platforms.
• Ghostwrite posts, articles, and opinion pieces in the founders' distinct voices.
• Analyze content performance to refine themes, formats, and messaging over time.

Requirements

• 4+ years of experience in content writing, brand writing, journalism, or ghostwriting.
• Exceptional writing and editing skills with the ability to adapt tone and style for different audiences.
• Proven experience writing website copy, landing pages, blogs, and thought leadership content.
• Strong understanding of SEO fundamentals and content optimization.
• Familiarity with LinkedIn content, personal branding, and platform dynamics.
• Strong research skills and the ability to manage multiple projects simultaneously.

About the Company

DrinkPrime is one of India’s fastest-growing D2C brands, backed by leading investors. We have reimagined drinking water, an essential everyday category, for urban India through technology, product innovation, and superior customer experience.