Brand Communications Manager

Responsibilities

• Manage the roll-out and implementation of communication initiatives and creative guidelines for the wholesale and franchise network
• Present proposed communication and activation campaigns to management for approval
• Allocate and control budget expenditure by project and report daily
• Brief marketing teams and agencies on campaign requirements and coordinate delivery
• Ensure implementation of CI guidelines under the new brand philosophy
• Set consistent KPI measures and monitor campaign performance via web analytics and pre/post tests
• Manage timelines to ensure organized and timely communication development

Requirements

• 3-5 years of practical marketing experience
• Experience in advertising and communications with knowledge of brand guidelines implementation
• Bachelor's degree in Marketing, Business, or a related commercial subject
• Proficiency in both English and Arabic
• Strong organization, project management, and communication skills
• Ability to analyze advertising and branding results

Preferred Qualifications

• Experience in the Automotive or FMCG sectors
• Experience working with agencies or within an agency model
• Exposure to media buying and analysis principles

About the Company

Through the unique relationship with Toyota Motor Company, Abdul Latif Jameel Motors has grown continuously over the years to become one of the leading entities in the automotive sector in Saudi Arabia, and one of the leading independent Toyota distributors in the world.