Brand Communication Manager

Responsibilities

• Develop communication strategies and brand positioning to drive earned media and maintain brand relevance.
• Lead earned media strategies by building relationships with mainstream, core, traditional, and digital media outlets.
• Identify opportunities within Sports, Culture, and Product territories to create impactful content and social strategies.
• Develop strategic editorial partnerships with national and regional media outlets to enhance brand credibility.
• Lead corporate communications, including product communication, crisis management, and consumer affairs.
• Manage relationships with global headquarters departments to ensure business alignment.
• Oversee communication agencies and a network of freelancers.
• Monitor media landscapes to generate impactful word-of-mouth for the Red Bull brand.

Requirements

• Degree in Advertising, Communication, or a related field.
• Proven experience in communication or strategy for brands within the culture or sports sectors.
• Demonstrated track record of leading teams and projects to achieve brand engagement and reach.
• Advanced or fluent English proficiency.
• Willingness to travel between 10-20%.

About the Company

Red Bull gives wings to people and ideas. Since 1987, we have been more than just an energy drink; we are a brand that creates entirely new product categories and engages deeply with sports, music, and culture through world-class media and events.