Brand and Visual Identity Manager

Responsibilities

• Lead and safeguard visual identity execution across campaigns, channels and customer touchpoints
• Translate brand strategy into clear art direction, creative frameworks and visual guidelines
• Develop and deliver inspiring visual concepts that strengthen IKEA's brand position
• Ensure consistency and quality across all creative outputs, including digital, media, CRM and offline communications
• Review and approve visual materials to ensure alignment with IKEA brand identity, tone of voice and objectives
• Guide and manage creative agencies, designers and production partners
• Responsible for the adaptation and implementation of IMC content for the local market
• Integrate visual identity consistently across paid, owned and earned channels
• Monitor design, retail and communication trends to continuously evolve the visual expression of the IKEA brand
• Collaborate closely with Marketing, Sales, Customer Experience and Store Communications teams
• Maintain and evolve country-level brand guidelines, creative standards and governance processes

Requirements

• Strong experience in brand management, visual identity, art direction or creative leadership
• Deep understanding of brand building, graphic design, visual communication and storytelling
• Proven ability to develop and maintain consistent brand expression across multiple channels
• Strong knowledge of integrated marketing communications (digital, CRM, media, retail)
• Experience managing creative agencies, designers and external production partners
• Ability to translate strategic business objectives into compelling creative solutions
• Strong collaboration and stakeholder influence skills
• Customer-focused with a passion for home furnishing and design
• Structured, detail-oriented, and strong project management capability
• Excellent communication, presentation and creative evaluation skills

About the Company

Ikano Retail owns and operates IKEA stores in Singapore, Malaysia, Thailand, Philippines and Mexico. We strive to make a positive impact on people and the planet while fostering a collaborative and fun working environment.