Brand and Trade Manager

Responsibilities

• Develop and execute annual brand plans aligned with business objectives and revenue targets
• Define brand positioning, messaging, and go-to-market strategies
• Design and implement trade marketing programs across modern trade, traditional trade, HORECA, and wholesale channels
• Monitor and optimize trade investment spending to maximize commercial ROI
• Manage distributor relationships and develop joint business plans to drive brand growth
• Track brand KPIs including sell-in, sell-out, distribution coverage, and market share
• Coordinate new product launches including pricing, ranging, and in-store execution
• Collaborate with supply chain and commercial teams to ensure product availability and alignment with sales targets

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 4–7 years of experience in brand management, trade marketing, or business development within FMCG or consumer goods
• Proven experience managing distributor relationships and trade channel execution in Jordan or the MENA region
• Strong understanding of modern trade, traditional trade, and HORECA channel dynamics
• Experience in budgeting, forecasting, and commercial planning
• Advanced proficiency in Microsoft Excel and PowerPoint
• Strong analytical skills to translate data into actionable strategies
• Excellent English communication skills; Arabic fluency is a strong plus

About the Company

Khibraty is a platform facilitating recruitment and professional services within the region.