
Posted a day ago
Brand Ambassador
Pernod RicardBrand Ambassador
Requirements
3+ years spirits or hospitality experience, Bartending experience, Public speaking skills, Spirits knowledge, Mixology knowledge, English fluency
Skills
Marketing
About the role
Responsibilities
- Act as a brand expert, providing product education and training to internal stakeholders, media influencers, and key opinion leaders.
- Conduct professional tastings and guest shifts to support brand positioning and consumer trial.
- Design and implement industry-leading education and training programs for the bartender community to drive brand preference.
- Manage public relations by attending brand launches and sponsored events to recruit and convert target consumers.
- Maintain an active and relevant social media presence to amplify brand messages and generate awareness.
- Support Brand Managers by monitoring competitor activity, researching market trends, and reporting best practices.
Requirements
- Minimum of 3 years of experience in the spirits industry, hospitality, or marketing/trade marketing departments.
- Proven experience in bartending and mixology.
- Strong public speaking and presentation skills.
- Solid knowledge of spirits and professional tasting skills.
- Experience in event logistics and public relations.
- Fluency in English for professional communication.
About the Company
Pernod Ricard is a worldwide leader in the spirits and champagne industry, managing a prestigious portfolio of premium brands including Absolut, Chivas Regal, Jameson, and Martell. Our mission is to ensure long-term brand growth while empowering our employees to be ambassadors of a purposeful, inclusive, and responsible culture of authentic conviviality.
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Pernod Ricard · Shanghai
