Brand Activator

Responsibilities

• Plan and execute impactful brand activations, events, and promotions within the gastronomy and on-trade sectors
• Develop engaging brand experiences to increase awareness and consumer connection ("liquid to lips")
• Collaborate closely with Customer Marketing and Sales teams to optimize in-market execution
• Build and nurture professional relationships across the culinary, hospitality, and events scene
• Manage and control activation budgets while ensuring high-quality execution
• Track, analyze, and report on activation performance, consumer reach, and brand awareness

Requirements

• Proven experience in brand activation, event marketing, or trade marketing
• Established professional network within the gastronomy, hospitality, and bar scene
• Strong budget management skills and a structured working style
• Hands-on approach with excellent execution and analytical skills
• Fluency in both German and English

About the Company

Diageo is the world’s leading premium drinks company, with over 200 brands sold in nearly 180 countries. From global icons like Johnnie Walker, Guinness, and Tanqueray to innovative newcomers, we create brands consumers love. We are committed to celebrating life, every day, everywhere, and fostering an inclusive culture where everyone can belong.