Bilingual Digital Marketing Manager

Responsibilities

• Own the digital growth strategy and performance for Dairy Queen Mexico, focusing on online ordering, third-party delivery, and loyalty programs.
• Drive key KPIs including digital sales mix, conversion, frequency, average check, and customer retention.
• Manage third-party delivery platforms and aggregators to optimize sales, awareness, and profitability.
• Support the launch and scaling of first-party e-commerce and loyalty platforms, including shaping customer journeys and program mechanics.
• Oversee social media, website, and SEO performance to drive traffic and engagement.
• Develop repeatable, franchise-ready digital operating models, SOPs, and playbooks to enable franchisee success.
• Partner cross-functionally with IT, Operations, Brand Marketing, and external agencies.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 5+ years of digital marketing experience, ideally within QSR, retail, or franchised environments.
• Proven experience launching and scaling digital platforms such as online ordering, delivery, or loyalty programs.
• Full verbal and written fluency in both English and Spanish.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Ability to travel locally and internationally up to 10%.

Preferred Qualifications

• MBA degree.
• Strong understanding of digital performance levers and e-commerce optimization.
• Experience influencing cross-functional partners in a fast-paced, ambiguous environment.

About the Company

International Dairy Queen, Inc. (IDQ) is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. As a subsidiary of Berkshire Hathaway, Inc., we are committed to creating extraordinary Fan experiences through innovation and excellence.