B2B Product Marketing Manager

Responsibilities

• Execute end-to-end go-to-market orchestration, managing the lifecycle from initial concept and feature-to-benefit translation through to launch and adoption.
• Develop differentiated positioning and messaging architectures, including messaging houses and value propositions, to make complex insurance products compelling.
• Act as a strategic domain expert and the "Voice of the customer" in cross-functional forums with Product, Sales, Design, and Research teams.
• Create high-impact enablement tools and playbooks for B2B audiences, including brokers, consultants, and providers.
• Monitor and analyze product-specific KPIs, such as adoption rates and conversion metrics, to identify optimization opportunities.
• Ensure all product claims and marketing materials comply with healthcare regulatory environments and legal requirements.

Requirements

• Bachelor's degree or 4+ years of commensurate professional experience.
• 4+ years of relevant marketing experience, specifically driving go-to-market strategies for new products.
• Proven expertise in narrative construction, including persona development and feature-to-benefit translation.
• Strong stakeholder management skills with experience presenting GTM strategies to cross-functional leadership.
• Proficiency in project orchestration and managing complex, high-velocity production timelines.
• Analytical rigor with the ability to use data to measure GTM success and member sentiment.

Preferred Qualifications

• Experience in health tech, insurance (payer), or other highly regulated industries.
• Familiarity with individual markets and emerging employer models like ICHRA.
• Experience supporting B2B or B2B2C distribution models, particularly working with brokers and consultants.
• Ability to translate complex technical platforms and digital experiences for non-technical audiences.

Benefits

• Competitive base salary ranging from $117,576 - $154,318.
• Comprehensive medical, dental, and vision benefits.
• Unlimited vacation program and annual performance bonuses.
• 401(k) plan participation and paid parental leave.
• Paid wellness time and reimbursements.

About the Company

Oscar is the first health insurance company built around a full-stack technology platform and a relentless focus on serving our members. Founded in 2012, we aim to create a healthcare experience that behaves like a doctor in the family.