B2B Marketing Lead

Responsibilities

• Lead the development and execution of India B2B marketing strategy, aligned with global priorities and local GTM objectives.
• Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, and partner marketing.
• Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to support enterprise adoption and pipeline growth.
• Translate global B2B narratives into India-relevant, market-specific execution for enterprise, startup, and developer audiences.
• Establish marketing operating rhythms, including planning cycles, agency management, budget oversight, and performance reporting.
• Act as the India voice for B2B marketing, providing market insight and local nuance to global strategy discussions.

Requirements

• 10+ years of experience in B2B or integrated marketing, ideally within technology or high-growth environments.
• Proven track record of building and executing B2B marketing programs in India or similarly complex markets.
• Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, and partner ecosystems.
• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
• Excellent communication and stakeholder management skills within a matrixed organization.

Preferred Qualifications

• Experience marketing AI, developer, or highly technical products.
• Familiarity with regulated industries or trust-sensitive enterprise environments.
• Prior experience leading regional or global marketing scopes.
• Experience managing teams, agencies, and vendors in India.

About the Company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products.