B2B Digital Marketing Analyst

Responsibilities

• Experiment with and optimize campaign performance, including ad structures and bidding strategies on platforms like Google, Bing, and Tripadvisor.
• Develop predictive models using data science techniques to analyze experiment results and demand elasticity.
• Build dashboards to track performance and derive actionable insights.
• Communicate data-driven recommendations and growth levers to stakeholders via presentations.
• Collaborate with Commercial, Product, and regional Marketing teams to ensure efficient campaign execution.

Requirements

• Bachelor’s degree or higher in a quantitative subject (e.g., Computer Science, Mathematics, Engineering, or Science).
• 2+ years of experience in data crunching, ideally from top-tier consulting, investment banking, or fast-growing global tech companies.
• Proficiency in data analysis packages and databases such as SQL, Python, R, SAS, or VBA.
• Experience with data visualization tools like Tableau or Power BI.
• Excellent verbal and written communication skills in English.
• Ability to make decisions based on objective evidence and move quickly in a fast-paced environment.

Preferred Qualifications

• Experience in digital marketing or e-commerce.
• Hands-on experience with A/B testing and various testing metrics.
• Strong presentation and negotiation skills.
• Proven ability to foster collaboration and team spirit.

About the Company

Agoda is a leading travel platform that connects people to destinations and experiences worldwide. Part of Booking Holdings, Agoda leverages data and technology to make travel easier for everyone. We host a diverse team of over 7,000 people from 90 countries, working together to provide great deals across millions of hotels, flights, and holiday properties.