B2B Digital Marketer

About the Company

Speak is building a human-level, AI-powered tutor that provides a conversation-first experience for language learners. Having launched in South Korea as the number one language learning app, Speak is now expanding globally with significant venture backing from OpenAI, Accel, and Founders Fund.

Responsibilities

• Set up and execute B2B lead generation campaigns across LinkedIn, Google/Naver SEM, and display channels
• Manage end-to-end campaign operations including asset trafficking, UTM tracking, and pixel setup
• Execute A/B tests across targeting, ad copy, creative assets, and landing pages
• Coordinate with translators to localize campaigns for APAC and other target markets
• Collaborate with designers and writers to develop high-performing assets like whitepapers and webinars
• Build and maintain campaign dashboards and KPI reports to analyze funnel metrics
• Support budget tracking, PO processing, and vendor invoicing

Requirements

• 3–5 years of hands-on experience in B2B digital marketing and performance marketing
• Proven experience with LinkedIn Campaign Manager, Naver, and Google Ads (SEM)
• Strong understanding of the B2B funnel and MQL/SQL handoff processes
• Proficiency in analytics tools such as Google Analytics, Salesforce, HubSpot, or Looker
• Fluency in both Korean and English
• Experience with A/B testing methodologies

Preferred Qualifications

• Experience supporting multi-market APAC campaigns with localization
• Familiarity with marketing automation platforms like HubSpot
• Experience with gated content strategies (whitepapers, webinars, lead magnets)
• Experience coordinating with external digital agencies