AVP, Sports And Talent Marketing

Responsibilities

• Set the vision and strategy for WHOOP’s partnerships function, building a high-impact ecosystem across sports, talent, leagues, and creators.
• Own the partnership portfolio strategy and investment decisions to drive brand awareness and cultural relevance.
• Lead the sourcing, evaluation, structuring, and negotiation of major partnership opportunities.
• Establish and evolve the roster strategy for elite athletes and cultural talent in collaboration with Brand leadership.
• Lead the Creator remit, including experiential programs, to expand WHOOP’s cultural presence.
• Translate partnership agreements into integrated brand programs by leading cross-functional execution across Creative, Social, and Product Marketing.
• Manage senior external relationships with agents, talent, league offices, and team executives.
• Define a measurement agenda to establish success metrics and ensure optimized return on investment for all partnerships.
• Build and develop a high-performing partnerships team.

Requirements

• 15 years of relevant experience in partnerships, business development, talent, or brand activation.
• Significant experience working with premium consumer, sports, media, or lifestyle brands.
• Proven track record of negotiating and leading major partnerships that deliver strategic value.
• Demonstrated success in building and leading high-performing teams.
• Experience managing complex external relationships with high-level stakeholders, including athletes and executives.
• Deep understanding of the sports, culture, and media landscape.
• Strong ability to translate opportunities into operationally excellent and commercially sound brand programs.

About the Company

WHOOP is on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.