AVP, GTM & Commercial Strategy — Real World Data

Responsibilities

• Lead and own the commercial strategy for the Real World Data (RWD) business, including revenue targets, market segmentation, and multi-year business planning.
• Define and execute market segment strategies for life sciences (biopharma, medical device, CROs, HEOR) and adjacent segments like payers and providers.
• Own GTM readiness and commercialization execution for new RWD products, ensuring effective positioning, pricing, and packaging.
• Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio.
• Design RWD-specific pricing and monetization models that reflect the value of claims, EHR, and clinical notes data.
• Drive the Voice of Customer function through advisory boards and feedback loops to inform product roadmaps.
• Serve as an external thought leader and spokesperson at industry forums and analyst engagements.
• Partner cross-functionally with Sales, Product, Marketing, Finance, and Customer Success to ensure strategic alignment and execution.

Requirements

• 15+ years of experience in healthcare data & analytics, life sciences data, or enterprise SaaS with a focus on commercial strategy or revenue growth.
• Deep domain expertise in real world data markets (claims, EHR, clinical notes).
• Proven success in defining and executing revenue growth strategies in complex, cross-functional environments.
• Strong understanding of the RWD regulatory landscape, including FDA RWE guidance and CMS data programs.
• Experience with inorganic growth strategies, including M&A analysis or strategic partnership development.
• Exceptional executive presence and communication skills.
• BA/BS degree in a technical or business discipline required.

Preferred Qualifications

• Master’s degree (MBA or relevant technical graduate degree).
• Direct experience commercializing RWD solutions specifically for life sciences customers.

Benefits

• Competitive base salary ($180,500 – $260,000 USD) plus performance-based incentives.
• Comprehensive health and life insurance.
• Company-paid disability.
• 401k retirement plan.
• 18+ days of paid time off.

About the Company

Inovalon was founded in 1998 on the belief that technology and data would empower the transformation of the entire healthcare ecosystem. We focus on empowering our customers with data-driven solutions to improve both healthcare outcomes and economics.