AVP, GTM & Commercial Strategy — Real World Data

Responsibilities

• Lead and own the commercial strategy for the Real World Data (RWD) business, including revenue targets, market segmentation, and multi-year business planning.
• Define and execute market segment strategies for life sciences (biopharma, medical device, CROs, HEOR) and adjacent segments like payers and providers.
• Own GTM readiness and commercialization execution for new RWD products, ensuring clear positioning, pricing, and sales enablement.
• Lead build/buy/partner decision frameworks and M&A evaluation for the RWD portfolio.
• Design RWD-specific pricing and packaging models that reflect the value of claims, EHR, and clinical notes data.
• Drive the Voice of Customer function through advisory boards and feedback loops to inform product roadmaps.
• Serve as an external thought leader and spokesperson at industry forums and analyst engagements.
• Partner cross-functionally with Sales, Product, Marketing, Finance, and Customer Success to ensure strategic alignment and execution.

Requirements

• 15+ years of experience in healthcare data & analytics, life sciences data, or enterprise SaaS with a focus on commercial strategy or revenue growth.
• Deep domain expertise in real world data markets (claims, EHR, clinical notes).
• Proven success in defining and executing revenue growth strategies in complex, cross-functional environments.
• Strong understanding of the RWD regulatory and policy landscape (FDA RWE guidance, CMS programs, privacy regulations).
• Experience with inorganic growth strategy, including M&A analysis or strategic partnership development.
• Exceptional communication skills and executive presence.
• BA/BS degree in a technical or business discipline required.

Preferred Qualifications

• MBA or relevant technical graduate degree.
• Direct experience commercializing RWD solutions for life sciences customers.

Benefits

• Competitive base salary ($180,500 – $260,000 USD) and performance-based incentives.
• Comprehensive health and life insurance.
• Company-paid disability.
• 401k retirement plan.
• 18+ days of paid time off.

About the Company

Inovalon was founded in 1998 on the belief that technology and data would empower the transformation of the entire healthcare ecosystem, improving both outcomes and economics. We focus on empowering our customers with data-driven solutions to address healthcare’s greatest needs.