Audience Platform Architect

Responsibilities

• Lead enterprise architecture consulting engagements and define strategic technology roadmaps aligned with business goals.
• Design and implement CDP solutions across multiple platforms, including technical design and orchestration of customer journeys.
• Drive the adoption of emerging technologies such as AI-driven personalization and composable architectures.
• Define and enforce data architecture standards, schemas, and governance models.
• Oversee ingestion pipelines (batch and streaming) to ensure data quality and integrity.
• Collaborate with marketing and analytics teams to define audience strategies and activation logic.
• Act as a bridge between business and technology teams to translate requirements into actionable technical solutions.
• Ensure compliance with global data privacy regulations such as GDPR and CCPA.

Requirements

• 10-15 years of professional experience in technical architecture or related fields.
• Proven experience architecting and leading CDP implementations (e.g., AEP, Treasure Data, Zeta, or Tealium).
• Strong understanding of composable CDP architecture and data privacy principles.
• Advanced data engineering skills, including real-time and batch ingestion pipelines.
• Expertise in API integrations (REST, SOAP, GraphQL) and event-driven architectures.
• Proficiency in Python, JavaScript, or Node.js for scripting and automation.
• Experience with cloud platforms (AWS, GCP, or Azure) and big data technologies.
• Deep understanding of identity resolution, audience segmentation, and activation workflows.
• Bachelor's degree in Engineering (Computer Science, Data, or IT) or a related field with strong analytical skills.

Preferred Qualifications

• Expertise in Adobe Experience Platform (RTCDP, AJO), Treasure Data, or Hightouch.
• Experience with Customer Journey Orchestration tools like Braze or Salesforce Marketing Cloud.
• Familiarity with reverse ETL tools such as Hightouch or Census.
• Knowledge of data formats and transformation (JSON, Parquet, Avro).
• Experience with CI/CD pipelines, DevOps practices, and data governance.
• Relevant certifications such as Adobe Real-Time CDP Business Practitioner or Salesforce/Treasure Data certifications.

About the Company

Merkle is a part of the dentsu network, driving innovation to help clients reach, engage, and nurture relationships with audiences at a global scale. We focus on delivering integrated growth solutions through cutting-edge technology and strategic expertise.