Audience Planning Account Director

Responsibilities

• Drive end-to-end development of audience and communications strategies for Gold and Silver IMC projects and multi-market brands
• Leverage consumer behavior and proprietary tools to drive audience understanding and maintain the Colgate Audience Catalogue
• Develop communications architectures and ecosystem maps defining channel roles (paid, owned, earned) across the consumer journey
• Lead content briefing alongside creative teams and ensure delivery of planning templates and toolkits
• Serve as a strategic advisor to clients, presenting complex strategies and identifying growth opportunities
• Collaborate with media buying, creative, data sciences, and analytics teams to ensure measurable execution
• Mentor and inspire junior planners to foster a culture of strategic thinking
• Define KPIs and work with analytics teams to establish measurement frameworks and optimize ROI

Requirements

• Progressive experience in media planning, communications planning, or strategic planning
• Experience working on multi-market or global clients
• Proven track record in a leadership or director-level role managing strategic teams
• Strong background in digital media planning and strategy
• Expertise in audience segmentation, consumer journey mapping, and behavioral economics
• Proficiency with media research tools such as Comscore, Nielsen, MRI, or GWI
• Deep understanding of the ad-tech ecosystem, programmatic buying, and social media platforms
• Strong analytical skills and ability to translate complex data into actionable insights
• Excellent presentation and communication skills

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open platform.