Audience Development Strategist

Responsibilities

• Lead and drive the day-to-day audience development program, roadmap, and growth
• Keep current on SEO/GEO trends, best practices, and search news
• Lead the procurement and briefing process for external partners
• Evaluate, select, and onboard new technical search tools
• Utilize technical tools to analyze and identify technical SEO/GEO/AI search site issues
• Manage search projects from start to finish
• Work with external partners to establish and maintain a review process for schema and other technical search factors
• Perform periodic analysis of core web content
• Partner with the Acquisition team to ensure aligned search marketing and conversion efforts
• Develop and execute training sessions that promote org-wide implementation
• Facilitate budgeting, forecasting, and vendor invoicing

Requirements

• 7+ years experience in audience development, content strategy, or audience insights roles
• Experience optimizing high-volume, consumer-facing platforms for traditional search and AI-driven answer engines
• Experience developing audience strategies for paywalled, subscription-based, or membership-driven sites
• Proficiency with Google Analytics and Adobe Analytics
• Deep experience with SEO platforms such as SEMRush, Conductor, Google Search Console, Screaming Frog, or Lumar
• Hands-on experience with GEO monitoring and AI visibility tools
• Ability to lead prompt testing, citation audits, and AI visibility assessments

Preferred Qualifications

• Entrepreneurial, digitally savvy, and experimental mindset
• Passion for SEO, GEO, and AEO
• Ability to guide and influence internal and external teams
• Strong quantitative orientation and ability to translate data into pitch-oriented presentations

About the Company

Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all, known for rigorous testing and trusted ratings on thousands of products and services.