Audience Architecture & Activation Senior Associate

Responsibilities

• Translate journey requirements into orchestration engine traits, segments, and trigger logic while managing naming, versioning, and approvals
• Implement and monitor SLAs for trigger latency and freshness, including configuring rate limiting and prioritization
• Validate audience logic and trigger behavior through QA and controlled experiments to ensure consent and preference enforcement
• Collaborate with CDP Platform and centralized data teams to troubleshoot data issues and maintain data contracts
• Create documentation and self-service guides to deliver enablement for regional marketers and operations
• Track segment coverage, trigger performance, and defect escape rates to drive continuous optimization

Requirements

• Experience in data management, manipulation, and creating audiences for marketing campaigns
• Practical experience with a proven orchestration engine (segments, catalogs/traits, journeys, or subscriptions)
• Working knowledge of SQL and Customer Data Platforms (CDP), including data flows and filtering
• Solid understanding of consent, preferences, and channel deliverability considerations
• Strong grasp of data logic, structures, and architecture
• Experience with QA/testing practices and basic A/B experimentation in lifecycle marketing
• Strong attention to detail and ability to work cross-functionally

Benefits

• Comprehensive benefits package
• Support for wellbeing and professional development
• Flexible working approach to help maintain work-life balance

About the Company

Fidelity International has been helping clients build better financial futures for over 50 years. We pride ourselves on working together and supporting each other globally to deliver excellence in financial services.