Audience Architecture & Activation Manager

Responsibilities

• Oversee a team and prioritize workload to ensure efficient delivery of projects and tasks
• Translate journey requirements into orchestration engine traits, segments, and trigger logic
• Implement and monitor SLAs for trigger latency and freshness, including rate limiting and prioritization
• Validate audience logic and trigger behavior via QA and controlled experiments to ensure consent enforcement
• Collaborate with CDP Platform and centralized data teams to troubleshoot issues and maintain data contracts
• Create documentation and self-service guides to enable regional marketers and operations
• Track segment coverage, trigger performance, and defect escape rates to drive continuous optimization

Requirements

• Proven line management experience
• Experience in data management, manipulation, and creating audiences for marketing campaigns
• Practical experience with a proven orchestration engine (segments, catalogs, traits, or journeys)
• Working knowledge of SQL and Customer Data Platforms (CDP)
• Solid grasp of data logic, structures, and architecture
• Understanding of consent, preferences, and channel deliverability considerations
• Experience with QA/testing practices and A/B experimentation in lifecycle marketing

Benefits

• Comprehensive benefits package
• Support for wellbeing and professional development
• Flexible working approach to help maintain work-life balance

About the Company

Fidelity International has been helping clients build better financial futures for over 50 years. We pride ourselves on working together and supporting each other globally to deliver excellence in financial services.