Associate Marketing Director - Digital and Consumer Connections

Responsibilities

• Drive digital transformation for Abbott Nutrition Philippines by developing consumer journeys and leveraging digital touchpoints to increase reach and e-commerce conversion.
• Oversee the development and execution of annual activation and CRM plans across all brands, ensuring clear KPIs and ROI targets are met.
• Manage ANI digital channels, including websites, social media (FB/YT), Viber, WhatsApp, and e-stores.
• Lead the end-to-end consumer journey to maximize lifetime value through effective recruitment, validation, and retention strategies.
• Direct agency partners on digital-first content, community management, and influencer/KOL management.
• Implement and manage capabilities within the Salesforce platform (SFDC and SFMC) to enhance direct-to-consumer engagement.
• Develop frameworks and dashboards to analyze performance, cost of acquisition, and retention effectiveness.
• Oversee the call center team, including staffing needs and engagement technologies.
• Manage the CRM budget with rigorous tracking and prioritization to meet business plan commitments.

Requirements

• Bachelor's Degree; an MBA is preferred.
• Minimum of 10 years of marketing experience, with specific expertise in both CRM and digital marketing.
• Proven track record in digital marketing and digital sales capability.
• Extensive experience managing agencies and multifunctional teams.
• Strong proficiency in data analytics, segmentation, and database marketing.
• Experience with Salesforce platforms (SFDC and SFMC) is a significant plus.
• Demonstrated financial, analytic, and organizational management skills, including P&L responsibility.

About the Company

Abbott is a global healthcare leader dedicated to the power of health. For over 135 years, we have helped people reach their potential through innovative technologies in diagnostics, medical devices, nutrition, and branded generic medicines. Serving customers in more than 160 countries, Abbott is committed to advancing healthcare and helping people live their best lives through better health.