Associate Manager Trade Marketing

Responsibilities

• Support the Manager Trade Marketing in executing trade marketing activities and developing Route-to-Market (RTM) strategies.
• Manage sales operations, including the maintenance of accurate customer master databases and sales tracking reports.
• Ensure on-shelf availability (OSA) for assigned categories across General Trade (GT) and Modern Trade (MT) channels.
• Coordinate with regional sales teams to ensure effective coverage, field capability, and appropriate training.
• Monitor and track trade marketing expenses and promotional display effectiveness.
• Forecast monthly targets and assist category teams in cascading objectives to sales representatives.
• Supervise and develop direct reports through performance reviews, training, and guidance.

Requirements

• 6+ years of related experience, specifically within the FMCG industry.
• Bachelor’s degree in Marketing.
• Strong knowledge of Value Chain Management.
• Expertise in Sales and Distribution Strategy Management.
• Proficiency in Trade Marketing and Category Management.
• Ability to manage B2B and B2C consumer behavior.

Preferred Qualifications

• MBA or Post-Graduate Diploma in Management with a specialization in Marketing from a reputed university.

About the Company

IFFCO is a leading global consumer goods company dedicated to providing high-quality products across various categories.