Associate Manager, Toy Marketing, Barbie

Responsibilities

• Develop toy strategy by segment, including core, premium, collector, and preschool.
• Manage toy pricing architecture and competitive positioning.
• Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Own consumer and play insights specific to toy usage and play patterns.
• Collaborate with Design and R&D teams to bring toys from concept to shelf.
• Coordinate with regional commercial teams to gain buy-in for global product strategies.
• Own toy business performance metrics, including revenue, margin, and SKU productivity.
• Provide input to Brand Marketing regarding packaging, messaging, and feature storytelling.

Requirements

• 5+ years of experience in brand marketing (on-brand or agency side), franchise management, or content marketing.
• Proven project management expertise, specifically managing complex product development timelines.
• Strong quantitative and financial skills, including forecasting, pricing, and SKU productivity analysis.
• Experience partnering with design, engineering, and manufacturing teams.
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics.
• Proficiency in PowerPoint, Excel, Word, and Outlook.
• Excellent communication skills with the ability to tell stories and influence senior leadership.

Preferred Qualifications

• MBA degree.
• Experience in category management or product development roles.
• Strong grasp of P&L management at the brand or category level.

About the Company

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Our brands include Barbie, Hot Wheels, Fisher-Price, American Girl, and many others. We create innovative products and experiences that inspire fans, entertain audiences, and develop children through play.