Associate Manager, Planning

Responsibilities

• Serve as a trusted advisor and primary point of contact for clients on media strategy, planning, and performance
• Lead the development of data-driven media strategies and integrated campaign plans
• Oversee the end-to-end lifecycle of campaigns from brief to post-campaign analysis
• Establish campaign KPIs and develop measurement methodologies to demonstrate ROI
• Collaborate with media partners and vendors to negotiate and plan implementations
• Integrate innovative solutions and digital trends into media plans
• Provide guidance, mentorship, and support to junior team members

Requirements

• 3-5 years of experience in digital or integrated media planning
• Strong background in digital media with a strategic mindset
• Hands-on experience with advertising technology platforms (ad servers, DSPs, Facebook Ads Manager)
• Excellent presentation, reporting, and communication skills
• Fluency in English and Vietnamese
• Proven ability to manage multiple projects and lead teams
• Analytical mindset with a passion for data and insights

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale through the WPP Open agentic marketing platform.