Associate Manager, Lifecycle Marketing

Responsibilities

• Manage a team of Lifecycle Specialists and oversee their day-to-day tasks to ensure efficient execution of LCM initiatives.
• Take ownership of specific game genres and business verticals to drive annual growth targets.
• Develop and execute lifecycle strategies for owned games, including audience segmentation and campaign deployment.
• Plan and analyze A/B tests to optimize retention, engagement, conversion rates, and customer loyalty.
• Collaborate cross-functionally with Product, Marketing, Analytics, and Support teams to craft personalized customer journeys.
• Lead post-campaign reporting and provide data-driven recommendations to stakeholders.
• Document, QA, and launch both evergreen and experimental campaigns to establish scalable optimization processes.

Requirements

• Bachelor’s degree.
• 3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only).
• 1+ years of managerial experience.
• Technical knowledge of HTML, SQL, and Content Management Systems such as Braze, Leanplum, or Moengage.
• Experience with Email, Push, SMS, and In-App Messages (IAMs), including deliverability and optimization.
• Proven experience in warming up new IPs and monitoring domain reputation.
• Strong communication, copywriting, and project management skills.
• A passion for gaming and the ability to thrive in a fast-paced environment.

Benefits

• Comprehensive medical, dental, vision, and basic life insurance coverage.
• Generous paid time off, including 14 paid holidays and 15–25 days of vacation per year.
• Paid parental and compassionate leave.
• Wellbeing programs for mental health and other wellness support.
• Commuter benefits and reimbursements for fitness-related expenses.
• Eligibility for bonus and equity awards.

About the Company

Zynga is a global leader in interactive entertainment and a proud label of Take-Two Interactive. Our games have been downloaded over 6 billion times, connecting players in over 175 countries through fun, strategy, and competition. From FarmVille™ and Words With Friends™ to Empires & Puzzles™, we craft unforgettable gaming experiences that bring people together through the power of play.