Associate Director/Director of Marketing

Responsibilities

• Directly manage and provide hands-on leadership to assigned marketing operations, events, social media, and community teams
• Act as the primary operational engine for managed functions, enforcing high accountability and strict adherence to project deadlines
• Translate marketing strategies into actionable operational workflows and optimize resource allocation
• Oversee end-to-end planning, execution, and quality control of events, social media campaigns, and community growth initiatives
• Define, monitor, and optimize KPIs across all managed functions to ensure alignment with business growth
• Partner with the SVP of Marketing to identify operational bottlenecks and implement effective solutions
• Cultivate a high-performance, resilient, and results-oriented team culture

Requirements

• 8+ years of experience in marketing management, marketing operations, or growth roles within tech, e-commerce, or fintech
• Full professional fluency in both English and Mandarin Chinese (written and verbal) is strictly required
• Proven track record of managing and scaling cross-functional teams with direct people-management responsibility
• Deep foundational understanding of core marketing principles and operational frameworks
• Ultra-strong execution-focused mindset with the ability to make firm decisions under intense pressure
• Assertive leadership style with a proven ability to hold team members accountable to timelines and quality

Preferred Qualifications

• Prior professional experience within the crypto or Web3 industry
• Experience working in a hyper-growth global matrix organization
• Familiarity with marketing tech stacks and project management tools such as Asana or Jira

Benefits

• Competitive total compensation package
• Various team building programs and company events
• Comprehensive healthcare schemes for employees and dependents

About the Company

BTSE Group is a leading global fintech and blockchain company committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with advanced tools to excel in a rapidly evolving market, serving both retail (B2C) and institutional (B2B) clients through pioneering trading technologies.