Associate Director, US Omnichannel Marketing

Responsibilities

• Lead the development and implementation of US aHUS/TMA marketing strategies, messaging, and budget allocation.
• Drive digital HCP and patient engagement through multi-channel promotional platforms and optimized marketing mixes.
• Expand the brand's digital footprint using agile methodologies to test and scale impactful initiatives.
• Manage external agency relationships (AOR and Media) and oversee related expense budgets and ROI assessments.
• Partner with cross-functional teams including Field Sales, Patient Services, Legal, Compliance, and Medical to ensure seamless execution.
• Develop campaign KPIs and monitor performance to adjust tactical plans as needed.
• Support the development of assets for professional societies and the execution of speaker bureau strategies.

Requirements

• Bachelor's degree in a scientific, business, or related field.
• 5+ years of marketing, agency, or consulting experience in the pharmaceutical or biotech industry.
• Minimum of 1 year of US commercial marketing experience.
• Proven track record of developing and implementing impactful digital campaigns.
• Experience managing external agencies and overseeing budgets.
• Proficiency in MS Office (Word, PowerPoint, Excel).
• Ability to travel up to 30%.

Preferred Qualifications

• Advanced degree (MS, PhD, PharmD, or MBA).
• Experience in Oncology, Rare disease, or specialty care.
• Experience developing and managing HCP and Patient media plans.
• Understanding of the hospital setting, hematology, and/or nephrology.
• Demonstrated ability to lead without authority and manage competing priorities in uncertain environments.

About the Company

Alexion, an AstraZeneca company, is a leader in rare disease innovation, dedicated to developing transformative medicines for patients facing life-threatening conditions.